Building authority in the world of crypto and blockchain is a long process. It comes on foot and leaves on horseback.
You can destroy your reputation and the trust you’ve built in a single moment, while it takes years to build.
In this article, we’ll focus primarily on the world that’s trying to build a reputation alongside this website.
Which companies are building authority in blockchain?
There are several types of companies that want to project authority and foster trust. We’ll list them below:
Companies that work with blockchain, such as support companies that, for example, keep Ethereum running and handle marketing. They also need to generate interest among business partners.
Companies that launch their own blockchain as a revenue model.
News sites that employ journalists to report on daily developments in the blockchain and crypto space.
Marketing firms that ensure a blockchain company is in the spotlight, for example, by arranging speakers at crypto events, thereby enhancing that blockchain’s reputation.
Exchanges, brokers, and educational platforms that should largely follow the same approach.
I’ll elaborate on the last group, since this is also an educational platform. (this story was written by Paul Hopmans from the Crypto Loge and shared with Shaista Bukhari as a service)
Building Authority
Building authority is a long process. When you’re just starting to create content, no one trusts you yet. You first have to convince both Google and your readers.
As the number of articles you publish online increases, you’ll start to see the first results. Once Google deems your articles authoritative, you’ll appear on page 1 of the search results more quickly. It helps if you work for a well-known company, you’ll naturally have more authority. That said, a strong writer is still essential.
Once things start to pick up a bit, you can begin working on formats, though you can also do that right away. If you want to score well with AI, you’ll need to include specific lists in your article that AI can quote on top of Google results. A sharp statement that precisely captures the essence of the topic within a single sentence is also often quoted by AI.
Key Factors for Authority
If you want to build genuine authority and foster trust with your readers, you’ll need to meet a number of conditions:
Everything written must be accurate. Writing falsehoods or inaccuracies quickly erodes authority and trust. If a site dares to publish this, what else might be wrong? A writer must have sufficient expertise.
Error-free articles. Few things are as distracting as typos, stylistic errors, and other common minor mistakes. Poor translations, in particular, can be extremely distracting, causing people to leave and read on other sites instead.
Simple language. Readers aren’t interested in an article full of cryptic jargon, where by the second sentence they’ve already forgotten what the first one said. Describing complex topics in simple terms is also a skill.
Write for the reader, not for the site. If an article reads more like an advertising brochure for your exchange or platform, it’s no wonder people leave. They want to read something that makes them better informed or wiser.
Staying up to date. The world of blockchain and crypto is constantly evolving. Anyone writing about this field needs to know what new laws are in effect and which major cryptocurrencies are undergoing significant changes. Readers simply need to know this, and it’s your job to tell them.
Link building. If your pages are organically cited by other pages, your domain authority will increase rapidly.
Presence. If you distribute your articles across multiple platforms, such as LinkedIn and Twitter, you’ll not only gain more exposure but also increase your visibility. Greater visibility will lead to more citations, and so on.
Conclusion
Building authority in the world of cryptocurrency and blockchain is a slow process that must be meticulously planned. Every step must be carefully considered.
You cultivate authority and trust by working with writers who produce high-quality content, pay attention to detail, and can explain complex topics in simple terms. Next, you should aim to have your articles organically indexed by Google (AI) and other sites. The more presence you have on social media, the greater your reach.
If these elements are handled properly, you could very well be on your way to a strong presence on the first page of Google with virtually every article you write.